Helping Salespeople Move from Features to Futures
In today’s competitive Med-Tech landscape, customers expect more than technical specs and discount structures — they want insight, partnership, and measurable value. And yet, for many organisations, sales conversations still revolve around products, price points, and feature comparisons.
That was exactly the case for our global Med-Tech client when they came to KOAP. Despite having a world-class portfolio and significant market presence, their salesforce was stuck in transactional mode — competing on price rather than insight, and struggling to maintain long-term strategic relationships.
Over a twelve-month global engagement, KOAP designed and led a Sales Excellence transformation journey that redefined the role of the salesperson — from vendor to trusted advisor. The impact was clear: the client directly attributed $10 million in new revenue to the mindset shift, behavioural change, and strategic selling practices introduced through the programme.
This wasn’t a training event. This was a full-scale commercial capability reboot.

Programme Design and Delivery
The full programme was structured over four progressive phases:
Phase 1: Discovery & Alignment
Interviews with regional sales leaders, marketing, and medical teams
Deep dive into market dynamics and competitor positioning
Review of sales tools, collateral, and call planning approaches
Co-creation of programme success metrics with commercial leadershipPhase 2: Sales Core Modules (In-Person & Virtual)
Foundations of Insight Selling and Value Creation
Strategic Account Planning using real customer targets
Stakeholder Influence & Cross-Functional Collaboration
Communicating Value: Tailoring Proposals and Conversations
Challenger Selling Techniques (with scenario simulations)Phase 3: Manager Enablement Track
Sales Coaching Techniques
Conducting Effective Field Rides and Call Reviews
Coaching Beyond Pipeline: Behavioural Feedback Models
Monthly “Coach Clinics” with KOAP facilitatorsPhase 4: Integration & Impact
Live Deal Clinics: peer-reviewed planning on priority accounts
Virtual Clinics for ongoing application and troubleshooting
Measurement dashboard: linking sales behaviours to commercial KPIs
Leadership report-outs on changes observed and lessons learned

Why KOAP Sales Excellence Works

Mindset change

Real-world application

Sales and management

Ecosystem integration

Measurement

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