Sales Excellence Reimagined

Stop selling products. Start creating value.

Helping Salespeople Move from Features to Futures

In today’s competitive Med-Tech landscape, customers expect more than technical specs and discount structures — they want insight, partnership, and measurable value. And yet, for many organisations, sales conversations still revolve around products, price points, and feature comparisons.

That was exactly the case for our global Med-Tech client when they came to KOAP. Despite having a world-class portfolio and significant market presence, their salesforce was stuck in transactional mode — competing on price rather than insight, and struggling to maintain long-term strategic relationships.

Over a twelve-month global engagement, KOAP designed and led a Sales Excellence transformation journey that redefined the role of the salesperson — from vendor to trusted advisor. The impact was clear: the client directly attributed $10 million in new revenue to the mindset shift, behavioural change, and strategic selling practices introduced through the programme.

This wasn’t a training event. This was a full-scale commercial capability reboot.

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Programme Design and Delivery

The full programme was structured over four progressive phases:

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  • Phase 1: Discovery & Alignment

    • Interviews with regional sales leaders, marketing, and medical teams
    • Deep dive into market dynamics and competitor positioning
    • Review of sales tools, collateral, and call planning approaches
    • Co-creation of programme success metrics with commercial leadership
  • Phase 2: Sales Core Modules (In-Person & Virtual)

    • Foundations of Insight Selling and Value Creation
    • Strategic Account Planning using real customer targets
    • Stakeholder Influence & Cross-Functional Collaboration
    • Communicating Value: Tailoring Proposals and Conversations
    • Challenger Selling Techniques (with scenario simulations)
  • Phase 3: Manager Enablement Track

    • Sales Coaching Techniques
    • Conducting Effective Field Rides and Call Reviews
    • Coaching Beyond Pipeline: Behavioural Feedback Models
    • Monthly “Coach Clinics” with KOAP facilitators
  • Phase 4: Integration & Impact

    • Live Deal Clinics: peer-reviewed planning on priority accounts
    • Virtual Clinics for ongoing application and troubleshooting
    • Measurement dashboard: linking sales behaviours to commercial KPIs
    • Leadership report-outs on changes observed and lessons learned
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Why KOAP Sales Excellence Works

This is how sales teams move from "closing deals" to opening possibilities.
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Mindset change

We create mindset change, not just knowledge transfer
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Real-world application

We embed real-world application from the start — not after the course ends
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Sales and management

We develop sales leaders and frontline managers simultaneously, ensuring change sticks
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Ecosystem integration

We integrate the entire commercial ecosystem, not just sales
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Measurement

And we measure what matters: customer success, behavioural shift, and revenue growth
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Ready to Transform?

Join us on the journey to transforming your organisation. Discover how KOAP can help your team thrive in today’s ever-changing world.

Our Coaches

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Steve Gore
KOAP Co-Director & Leadership Strategist
Stephen Gore is a globally respected leadership consultant and Co-Founder of KOAP. With over 40 years of
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Trevor Dias
Consultant & Performance Coach, KOAP
Trevor Dias is a highly experienced consultant and certified coach, bringing over two decades of commercial leadership,
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Ania Jakielaszek
Leadership Consultant & Inclusion Specialist, KOAP
Ania Jakielaszek is a seasoned leadership consultant and inclusion strategist at KOAP, bringing over a decade of
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David Levine
Leadership Consultant & Executive Coach, KOAP
David Levine is a highly respected leadership consultant and executive coach at KOAP, bringing over 30 years
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Mandy Schuster
Facilitator & Development Coach, KOAP
Mandy Schuster is a multilingual facilitator and development coach at KOAP, known for her dynamic approach to
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What People Say About Us

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“Steve Gore and the team at KOAP have been critical partners in the development and success of our people and our business.

They have worked with AstraZeneca since 2009 and with our Finance teams since 2018.  The team at KOAP have all the qualities you expect in a great partner including strategic thinking, innovation, integrity and commitment.  Working together with the client they create powerful programmes that explore concepts, supported by research, that are highly relevant to the challenges and opportunities facing today’s business leaders. 

Steve is a master facilitator whose strong connection with participants encourages them to think differently resulting in a unique learning experience that is both high quality AND high value.”

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Tporthodontics

“Koap has played an intrinsic role in the development of our senior leadership team, European sales team and customer service support personnel for well over 10 years. From interactive,  fun workshops to one to one coaching they not only facilitated our approach to operating effectively as individuals and as a team but also gave us the skills and direction to execute our company and personal goals. We look forward to many more years in this great partnership between TP Orthodontics Europe and Koap.”

“I was first introduced to Steve when in a previous role.  I was very confident to then introduce him to my current organisation, based on the capability and behavioural outcomes that were achieved – which has continued to be in evidence.  Steve and the KOAP team are responsive, flexible both in approach and content and are able to drive real change from the Executive to the front line teams.  This, combined with a genuine passion for customer service and innovation, means I know they will continue to make my role a whole lot easier! “

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“I would certainly recommend the services of KOAP, and especially Steve and James, if you’re looking for a trusted partner in your quest to unlock and elevate the full “people” potential of your team and/or organisation. I have been working with KOAP for four years, and I have never been let down. Each programme/training is built from the ground up, on the basis of your requirements, and is made real as it is always connected to your normative business life and operations. KOAP’s methodology makes, therefore, any learning they deliver actionable and relevant.”

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“Really helped me to learn, and to go out and apply what I learned in the real world.”

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Qiagen 1

“Helped me to become a better leader, but most important –  helped me to guide my team much better.”

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Qiagen 1

“I encourage every manager to participate in these valuable leadership programs.”

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“I tell you that this is one of the best programs I’ve been a part of…”

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Ready to Transform?

Join us on the journey to transforming your organisation. Discover how KOAP can help your team thrive in today’s ever-changing world.